Mark Zuckerberg Talks About the Future of Meta Ads AI
Published: June 20, 2025
Recently, Mark Zuckerberg shared some interesting thoughts about the future of Meta Ads AI. He spoke in an interview and at a global advertising event called Cannes Lions 2025. According to his words, Meta is working to make advertising much simpler for businesses using the power of artificial intelligence (AI).
What Did Mark Zuckerberg Say?
In the interview, Zuckerberg said that businesses may not need to do much work in the future to run ads. He explained that advertisers might just need to set their goal and link their bank account, and Meta's AI could handle everything else.
This includes:
- Writing ad content (text, videos, images)
- Choosing the right audience
- Running the ads
- Measuring success and making changes
He also mentioned that this could be a big change in the way digital ads are created and run.
Meta's AI as a "Business Agent"
Zuckerberg described AI as a kind of "business agent." He explained that this AI would act like a smart assistant that understands your business and helps it grow. Instead of hiring a team or using complicated tools, business owners might just tell the AI what they want to achieve—and it could take care of the rest.
How Is It Going So Far?
Meta is already testing some AI tools. Reports say that
- Over 30% of advertisers on Meta have used AI tools to create ads.
- Some results showed better performance. For example, a 5% improvement in how people respond to Reels ads.
Zuckerberg also shared that this full automation might be ready by the end of 2025.
What Happened at Cannes Lions?
At the Cannes Lions event, Zuckerberg again talked about this AI plan. He shared that small businesses could soon be able to run ad campaigns without needing much help or marketing knowledge. Still, he said that human creativity is important and won’t be replaced completely.
What Could This Mean?
This new AI plan by Meta might:
- Make it easier for small business owners to run ads
- Save time and reduce the need for professional ad agencies
- Change how advertising works across the internet
But since this is still in progress, it’s not clear how soon or how much things will change. There are no promisespromises—just ideas and early testing.
Final Note
Zuckerberg’s thoughts give a peek into where Meta might be heading. While nothing is confirmed, these updates show how AI is becoming a big part of digital marketing. As always, we’ll need to wait and watch how this technology grows.
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